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Data Quality Drives Performance on Google Shopping Ads
Google Shopping has emphasized repeatedly the importance of data quality in Product Listing Ads and they have already begun to enforce data quality more aggressively. On an ongoing basis, it’s...
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Marketing for eCommerce Business
Making sure you have the right marketing mix for your online store. When you talk about online marketing for your eCommerce business, then you must talk about the value of social networking websites....
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Hard Truths About Launching Your eCommerce Store
It’s cheaper, quicker and easier to get into the eCommerce business than ever before but there are several things you should know before launching your own store. So if your just about ready to launch...
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Improve Google Shopping Ads Performance & Quality Score
With Google shopping now in place the keywords you think are relevant need to be in the titles and descriptions. The product category, correct unique product identifiers like brand and MPN or GTIN...
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10 Facts You Didn’t Know About eCommerce
eCommerce is expected to have a value of over $1.5 trillion by 2015.The current eCommerce sales has been a double digit growth for the last few years but still represents less than 10% of overall...
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Google Shopping Express Expands to More Cities and New Partners
Google started experimenting with instant shopping deliveries early last year, but now it’s expanding. When launched its service area was just the San Francisco Bay Area, parts of NYC and Los Angeles —...
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5 Tips to Boost Your Adwords Preformance
Online advertising has become a standard tool for marketers. All of these tips are directly related to Google AdWords, they are important if you are thinking of spending money on Google AdWords. 1....
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Google Shopping High Number of Clicks with Few Conversions, Use Negative...
Google Shopping Campaigns don’t use keywords like your typical search & display ads. They do however have negative keywords which are a great asset for you while trying to increasing the efficiency...
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Advanced Tips for Google Shopping Campaigns
Google Shopping delivers great conversion results and is already a big part of your marketing strategy. Google Shopping is effective and the more you look at your Google Shopping campaign the more...
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